Deadlines Haven’t Changed—But the Tools and Workflows Have.

Master the AI workflows that let you report faster, write smarter, and protect credibility in a rapidly evolving media landscape. Led by award-winning journalists and AI experts Pete Pachal, Kris Krüg, and Peter Bittner, this 6-week certification course blends live demos, hands-on workflows, and personalized coaching to future-proof your reporting.

6-Week Certification Course

AI Upgrade for Journalists

Dynamic Duo
Instructors: Pete Pachal, Kris Krüg and Peter Bittner

High-Impact Training for the Future of Reporting

In a newsroom moving at the speed of AI, speed and accuracy are no longer a tradeoff—they’re both required. But most journalists are left with tools that feel either too basic or too overwhelming. That’s where this hands-on, real-world training comes in for reporters, editors, and freelancers ready to use AI to work faster, smarter, and more credibly—without losing voice, integrity, or editorial control.

Start Your Upgrade Now

Benefits include

  • Master the Modern Journalism Stack – Get hands-on with the most effective AI tools for reporting, from ChatGPT and Perplexity to NotebookLM and custom editorial GPTs.

  • Cut Research & Drafting Time in Half – Learn AI workflows for source discovery, briefing generation, story outlining, and headline writing—without sacrificing credibility or voice.

  • Build Your Own Editorial Copilot – Create a custom GPT trained on your beat, style, or newsroom standards through a guided capstone project you can actually use.

  • Stand Out in a Changing Industry – Use AI to enhance—not replace—your journalistic judgment, speed, and creativity, making you more indispensable in any newsroom.

  • Earn Certification + Publishable Project – Graduate with a professional certificate and a portfolio-ready artifact that proves your fluency in AI-augmented journalism.

Exclusive 2-Session Summer Preview
(June/July 2025)

$400

Session 1 June 24, 2025 
Fast, Reliable Research for Journalists – Use AI to accelerate background research, topic briefings, and source development—without sacrificing accuracy.

Session 2 July 1, 2025 
Smarter Writing, Pitching, and Editorial Support – Enhance writing workflows without losing voice or judgment.

 

Enroll Now

September Cohort (Starting Sep. 10, 2025)

$1,499

  • Session 1: September 10, 2025

  • Session 2: September 17, 2025

  • Session 3: September 24, 2025

  • Session 4: October 1, 2025

  • Session 5: October 8, 2025

  •  Capstone: October 15, 2025

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Your Instructors

Peter Pachal

Founder | The Media Copilot Technology Journalist & Media Strategist

With over two decades in technology journalism, Pete is known for his insights into AI's impact on media. As former Chief of Staff for Content at CoinDesk and with senior roles at Mashable and NBC Universal, Pete brings deep expertise in the intersection of AI and media. Through The Media Copilot newsletter, podcast, and YouTube channel, he explores the transformative role of AI in modern journalism and PR.

Kris KrĂĽg
Kris KrĂĽg

Kris KrĂĽg

Techartist, quasi-sage, cyberpunk anti-hero from the future.

My name is Kris Krug – a boundary-pushing creative explorer, an intuitive tech whisperer, and a tenacious culture hacker. In the fabric of the digital era, where technology often overshadows humanity, I’ve taken it upon myself to chart a different course.

I’m on a relentless mission to humanize technology, to infuse it with empathy, ethics, and emotion. I’m not just tinkering with gadgets and algorithms; I’m reprogramming the very core of our interactions with the digital world to resonate with the heartbeat of human experience.

But that’s only part of my mission. I’m also in the ring, gloves on, ready to battle the creeping villain of apathy that threatens to numb our society. I challenge indifference with passion, confront disconnection with engagement, and replace the passive consumption of media with active creation.

I stand firm in the belief that art shouldn’t be a rarefied luxury, but a common language for all. By democratizing art, I aim to unlock a universal creative potential. Art is a right, not a privilege, and I strive to make it accessible to everyone, everywhere – breaking down the walls that confine creativity to the few.

In parallel, I’m a champion of communities, believing in the colossal power of collective action. Empowering communities is not just about giving a voice to the voiceless; it’s about amplifying that voice until it echoes across the globe. It’s about lighting a fire in every individual to contribute, connect, and collaborate.

Peter Bittner

New Media Journalist, Lecturer at UC Berkeley Graduate School of Journalism

Peter is the founder and CEO of The MindStudio Academy, dedicated to AI upskilling. For the past 8 years, Peter has been a visiting lecturer of new media at UC Berkeley's Graduate School of Journalism and an instructor at the Advanced Media Institute, where he has taught emerging media. He was formerly a visiting instructor at CELSA-Paris Sorbonne. Additionally, Peter leads custom media workshops for organizations.

His photography and videography have been published on the front page of The New York Times and in CNN, Bloomberg, NBC, Reuters, Vox, Business Insider, Hearst Digital, Al Jazeera, Popular Mechanics, VICE News, and other major outlets. Peter is a Fulbright Scholar and has covered science, sports, travel, politics, and culture — and has a special knack for projects that get him outdoors and off the grid.

Kris KrĂĽg

"Being able to use AI tools effectively is inevitably a boon in any profession moving forward. I'm in a career transition period, and having these newly-developed skills broadens the options available to me downstream."

Brittney Smaila, Sessional Lecturer

"Extremely valuable! Peter & Kris gave me customized guidance on building chatbots and streamlining my workflows for organizing my information faster and more efficiently. They’re Pros. They know their stuff and have very clear answers to your questions."

Isaac Sharman, Communications Strategist

"When we first started the course, and I knew we would present project at the end of the 6 weeks, I felt very intimidated. After my first one-on-one session with Peter, and later Kris, I immediately felt at ease. Their direct assistance along the way gave me a lot of confidence. It was extremely helpful to pick their brains and see their different processes in their own personal work."

Denise Wolf, Creative Assistant Director

"I think it was a very thoughtful, well-organized approach to what could have been an overwhelming topic... I made a bot version of myself that I am excited to apply to my work every day!"

Jules Bernstein, Professional storyteller

Why This Course?

Practical Skills for Real-World Reporting

Led by Industry Leaders at the AI-Journalism Frontier


Your instructors have decades of experience in emerging tech, digital media, and investigative journalism.

Tailored 1:1 Project Coaching


You’ll create a capstone project specific to your beat or outlet—with coaching and feedback along the way.

Your Own Capstone Project


Got an idea? Let’s make it happen! We'll work with you individually to help you choose the most impactful project to work on over the course, and help guide you to the finish line!

Who Should Attend?

Working Journalists & Reporters

Beat reporters, staff writers, and freelancers ready to streamline research, boost story output, and stay competitive.

Editors & Newsroom Leaders

Assignment editors, managing editors, and content leads looking to scale editorial workflows and integrate AI without compromising standards.

Media Educators & Innovators

Journalism instructors, trainers, and newsroom technologists building AI literacy across newsrooms, classrooms, and communities.

Freelancers & Generalists

Independent journalists juggling multiple roles who need faster turnarounds, better sourcing, and tools that enhance their solo workflow.

What Do You Gain?

Hands-On Mastery of AI Tools

1-on-1 Guidance from AI experts

Efficient Workflow Automation

Discover how AI can streamline repetitive tasks, allowing you to focus on strategic initiatives.

A Tribe of Fellow Creatives

Grow with a community of peers exploring the frontier of AI-powered workflows

Upgraded professionals from ...

Start Your Upgrade Now

Exclusive 2-Session Summer Preview
(June/July 2025)

$400

Session 1: Fast, Reliable Research for Journalists – Use AI to accelerate background research, topic briefings, and source development—without sacrificing accuracy.

Session 2: Smarter Writing, Pitching, and Editorial Support – Enhance writing workflows without losing voice or judgment.

 

Request An Invite

Coming Soon: Fall Cohort (Schedule TBD)

$1,499

  • Real proficiency in top AI tools for journalism
  • Time-saving workflows for research, writing, and pitching
  • A custom editorial GPT tuned to your voice
  • A capstone project and professional certification
  • A peer cohort navigating AI alongside you

Have questions about the course?

Still not sure if it's a good fit for you or your team?

 

Schedule a call with one of the instructors to discuss your specific needs and get personalized guidance.

BOOK A CALL NOW