AI Upgrade for Sales Leaders

 

The AI Upgrade for Sales Leaders is a hands-on, implementation-first course for modern sales teams using AI to improve pipeline creation, deal execution, and team performance.

Across 6 core sessions you’ll build practical workflows for research, messaging, call prep, follow-up, and coaching.

Then you’ll get two follow-up sessions (Week 7 + Week 8) designed to keep momentum: an accountability milestone to pressure-test what you shipped, and a mastermind to troubleshoot adoption and map the path forward.

You’ll leave with working systems, reusable templates, and a clear plan to scale what works inside your org. 

 

Schedule

Session 1: April 29, 2026

Session 2: May 6, 2026

Session 3: May 13, 2026

Session 4: May 20, 2026

Session 5: May 27, 2026

Session 6: June 3, 2026 

Session 7: June 17, 2026 

Session 8: July 8, 2026

Bruce Ratzlaff

VP of Sales, Applied Compression

This course has kindled a desire to learn more and use AI more. It was such an eye opener that I could use AI for more than finding the best prepared scallops in Vancouver or answering technical questions for work. As the course progressed I started to understand that I could create specific tools to assist my efforts and work and home and not just use generic apps. Eventually, I realized as i was working on my GPT, that I was essentially programming, with no knowledge of how to program. The last programming course I took was in grade 11 using an Apple IIe and DOS.

The AI guided me through steps and set up and when there was issues, it provided solutions and gave me instructions on what and how to do it. learning that the base of each app one wants to make was simply great concise instructions and subject data was an eye opener. This was probably the biggest motivator to me at that point. Understanding, that even though I was just learning this, I could create tools that would stream line work, was exciting.

I can now show my team some basic uses of AI that would be able to help from technical answers, to creating a whole marketing Linkedin campaign.

Great Course

 Erik Sturgeon

CEO, Quince Analytics

I had only a basic level of experience of AI before I started with Peter and Kris. This course opened my eyes to the power tool that generative AI has become. There is no going back now and with their help I was able to understand how to have AI work for me with lead generation, prospect gap analysis, discovery cheat sheets (shout out Shane!). With these new skills I'll be able to streamline my sales funnel with an agentic lens. I wouldn't just recommend this course but insist that you're behind in the world of sales if you don't take it.

Judi Sandrock

Co-founder, MaxIQ Space 

I've moved from the stone age to the digital age in my use of AI tools.