The Upgrade: Beyond the Hype

The Upgrade: Beyond the Hype

Hosted by: Peter Bittner

⚡Welcome to "The Upgrade," your weekly guide to understanding and unpacking the AI revolution in media and storytelling. Made for professional storytellers across the media landscape, this podcast is a must-listen for...

All Episodes

Episodes

Ep. 14 – How To Use AI in Your Media Company

David Arkin has more than two decades of experience in audience and content which he now uses as a consultant helping publications better hone their strategies for SEO, content and social media. Among his diverse...
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Ep. 13 – Confessions of an AI Explorer

Episode #13

Wes Shields started his new venture, Synthminds, almost by accident. A rather obsessive interest with exploring AI inspired him to offer his knowledge as an AI consultant on Upwork. To his surprise, the company...
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Ep. 12 – Will AI Change How We Teach Media Literacy to Our Kids?

Episode #12

When Erin McNeill became a mother she started developing strategies for how to best educate her kids about media literacy. As a reporter who used to cover Congress, Erin eventually realized she could use her knowledge...
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Ep. 11 – Aristotle Meets AI: A Conversation with Filmmaker Peter Frelik

Peter Frelik’s path to becoming a storyteller began seeing a matinee of a James Bond film as a kid and eventually led him to becoming a feature film editor for Hollywood and a director of commercials. AI image...
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Ep. 10 – Robot Reporters of the Future

John Biggs imagines a time in the near future where a human editor will manage a team of robot journalists using AI to report the news. A programmer turned journalist, Biggs is now co-founder of The Media Copilot, a...
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Ep. 9 – How to Ethically Build an AI-Powered Video Creation Tool

Episode #9

During the pandemic Jeremy Toeman tried – and, as he puts it, failed dismally – at editing a video preview of his podcast. That experience gave him the idea to create an AI-powered tool to help novices put together a...
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Ep. 8 – The Business of Content: Journalist and Podcaster Simon Owens

Simon Owens started his career as a newspaper reporter, but today he covers the media himself through this popular Substack and as the host of his podcast The Business of Content. Simon has successfully built an...
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Ep. 7 – The Reasons AI Could Cause a Startup to Fail

Episode #7

Salvador Klein came from humble beginnings in a single-parent household in Canada surviving off welfare to become a successful post-exit founder, angel investor and an advisor to the CEOs of early-stage ventures all...
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Ep. 6 – How a Futurist Views the Age of AI

Episode #6

Silicon Humanism founder, Sylvia Gallusser, worked for television and radio in France and in strategy consulting in California before making a career transition to become a professional futurist. The job title of a...
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Ep. 5 – The Ways AI Can Solve the Communication Breakdown Between Publishers and Advertisers

Episode #5

Since the internet took off, the relationship between publishers and advertisers has been fraught. Co-founders Christopher Brennan and Reagan Nunnally of Overtone are using AI tools to analyze articles and help both...
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Ep. 4 – Rollin’ with Rolli: Nick Toso and Catalina Villegas on How AI Can Improve Equity in Media

Episode #4

Nick Toso and Catalina Villegas are journalists who previously worked at CNN Español and understand the pressures that the daily grind puts on reporters. Connecting with reliable sources is one of the most...
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Ep. 3 – From Taylor Swift to Willy Wonka: The Challenges and Opportunities Created by AI

Episode #3

Tony Elkins is a journalist and citizen of the Comanche Nation who worries he’s becoming the doom and gloom person among those focusing on how AI will affect the journalism industry. As a faculty member at the Poynter...
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