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Inside our AI Upgrade for Creative Professionals cohort, Timothy Kertanis built a working resumé, cover letter, and interview prep system by customizing the off-the-shelf AI. A 100-question
...Most conference pitches miss because they're built on hunches. Sarah Okrent, a corporate PR and comms lead at an advertising agency, built an actionable report that replaces guesswork with ...
Newsrooms are still burning daylight doing what AI could handle before lunch. While the industry debates ethics panels and pilot projects, one journalist in Africa quietly built the future
...Hiring's been bleeding out for years. Everyone feels it. Recruiters drowning in résumés, candidates ghosted by algorithms, CEOs whining about "talent shortages." The system keeps repeating
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Let’s kill the buzzwords right out the gate.
Reality check: Most sales teams talking about “AI transformation” are just dragging dashboards behind them like dead weight. Fancy tools. Shaky processes....
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Here’s the truth no one wants to say out loud: most “content strategy” is just fancy procrastination. Feeds full of filler. Prompt soup pretending to be taste.
 If you’re a creative pro, you don’...
By Peter Bittner – Co-Founder, The Upgrade AI & Lecturer, UC Berkeley Graduate School of Journalism
Deadlines haven’t changed—but everything else has.
In just the past year, AI has transformed the w...
For most novelists, the biggest challenge isn’t dreaming up ideas—it’s sustaining the discipline and momentum to transform those ideas into finished stories. Writer's block, research rabbit holes, and...
In today’s fast-moving digital landscape, marketing campaigns can launch overnight—but building a website to support them? That still takes weeks… or does it?
Darby Yule, a UX designer and a graduate...
Navigating a career change can be overwhelming. From crafting a standout résumé to positioning yourself on LinkedIn, the process often feels uncertain, repetitive, and time-consuming.
Sam Waterfall, ...
When you're juggling biotech boardrooms, funding rounds, and scientific chaos, sometimes clarity is the most radical innovation.
Simon Haworth, a creative strategist and biotech leader, joined AI Upg...
A solid creative brief is the foundation of any successful design or marketing project. But too often, this foundational step is where things go sideways—projects stall, expectations drift, and teams ...
